Finding Leads for Member Recruitment

Posted by Protech Cloud Business Solutions Staff

Tue, Oct 22, 2013

One of the keys to a successful member recruitment campaign is identifying your best prospects for membership. In order to target this audience, you need leads; you need names, contact information and critical demographic information. More and more associations are turning to their online efforts to gather these important leads.

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Topics: membership, association

Membership Recruitment Tips

Posted by Protech Cloud Business Solutions Staff

Thu, Apr 19, 2012

Membership recruitment efforts typically rely on email and direct mail campaigns. However, these channels are like any tool and can be used effectively or poorly. Consider these suggestions for improving membership recruitment with direct response initiatives.

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Topics: membership, association

Cloud CRM Makes It Easier to Collaborate & Manage

Posted by Protech Cloud Business Solutions Staff

Fri, Jan 28, 2011

Cloud-based CRM is becoming a popular trend in the association industry. But before jumping on the bandwagon, how do you know if it is right for your association? First, you need to understand what CRM is.

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Topics: saas, membership, association, management, cloud computing, CRM

Better Vision Statements Inspire Change & Commitment

Posted by Protech Cloud Business Solutions Staff

Thu, Jan 27, 2011

Most vision statements lack … vision. They’re typically generic, bland and corporate. Why? Because it’s easier to be "accountable" for a generic vision statement, rather than one specific.

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Topics: membership, association, management

Chunk Your Training for Better Retention

Posted by Protech Cloud Business Solutions Staff

Wed, Jan 26, 2011

One of the biggest challenges of a new association management system is educating users on how to make the most of their AMS. But how to effectively train? Traditionally, many associations have tried to cram as much information as possible into the shortest amount of time.

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Topics: membership, association, management

PCI Compliance Helps Secure Credit Card Procedures

Posted by Protech Cloud Business Solutions Staff

Tue, Jan 25, 2011

According to a 2009 data breach report, more than 80 percent of data stolen in breaches is credit card payment data. It’s a growing problem faced by some of the largest merchants and processors, including TJX, Heartland Payment Systems and RBS WorldPay.

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Topics: membership, association, management

Hosted CRM Offers Cost Savings

Posted by Protech Cloud Business Solutions Staff

Mon, Jan 24, 2011

It's widely recognized that it costs more to attract new customers than it does to retain existing ones. The same holds true for associations and members, which is why relationship marketing is fast-becoming an integral part of association management.

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Topics: saas, membership, association, management, cloud computing, CRM

Cloud Computing May Help Reduce Energy Costs and Carbon Footprint

Posted by Protech Cloud Business Solutions Staff

Fri, Jan 21, 2011

Microsoft commissioned a lifecycle study of the environmental impacts of cloud computing. The analysis, conducted by Accenture and WSP, revealed that cloud computing can help organizations reduce their energy use and carbon emissions by at least 30% per user, compared to average on-premise installations.

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Topics: membership, association, management, cloud computing, Microsoft

Know the Difference Between a Requirement and an Exception

Posted by Protech Cloud Business Solutions Staff

Thu, Jan 20, 2011

When trying to solve problems, it is easy to get focused on the narrow details and lose sight of the bigger picture. Consider, for example, your association’s accounting system. What if it did everything you needed, but then you discovered it had problems dealing with fraudulent credit card charges.
Your association may want to dive straight into solving the problem: Reconfigure the software, re-train the accounting staff, invest resources and time into a new system.

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Topics: membership, association, management

The C in CRM Isn't Restricted to Customers

Posted by Protech Cloud Business Solutions Staff

Wed, Jan 19, 2011

Most people would define CRM as Customer Relationship Management. And they would be correct. At the same time, though, they would be somewhat inaccurate. Nowadays, CRM is so much more. Corporate Relationship Management. Company Relationship Management. Citizen Relationship Management.

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Topics: membership, association, management, CRM

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