International Social Media

Posted by Protech Cloud Business Solutions Staff

Tue, Apr 22, 2014

Having a few Twitter or Facebook followers from another country doesn't mean that your organization has an international social media presence. And if you are seeking to expand your global reach, it isn't a simple matter of translating your Twitter updates into other languages.

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Topics: social media, marketing, communication

Sharing Your Nonprofit Story

Posted by Protech Cloud Business Solutions Staff

Fri, Apr 11, 2014

One of the most important fundamentals of a successful nonprofit is storytelling. Your stories must be compelling, engaging and effectively shared. This core strategy can help ensure that your stories reach the right people and convey the right messages.

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Topics: nonprofits, storytelling, communication

Use Social Media to Your Advantage

Posted by Protech Cloud Business Solutions Staff

Tue, Mar 25, 2014

Associations have historically controlled their own information and news. The advent of social media has changed this. According to CNN, 75% of people get their news from social media, including information about associations. This shift, though, doesn't have to mean bad news for associations. It does mean associations need to be more proactive of how they use social media.

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Topics: social media, associations, communication

Conversational Communication

Posted by Protech Cloud Business Solutions Staff

Fri, Dec 27, 2013

Good writing is just a form of good communication. And good communication is about conversation. Unfortunately, many nonprofit communications, like newsletters, are the opposite of conversational, tending towards impersonal and abstract. Consider these tips to make your own nonprofit communication more effective and more personal.

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Topics: nonprofits, communication

Nonprofits Memes

Posted by Protech Cloud Business Solutions Staff

Thu, Dec 19, 2013

Internet memes are ideas, styles and action that spread virally, as people imitate and share the memes across social media. Think Grumpycat, Ryan Gosling and talking babies. While fun, memes are also powerful in terms of distributing a message. Today's nonprofits are beginning to capitalize on the meme trend as a way to better connect on social media, while spreading their important messages.

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Topics: nonprofits, social media, communication

Bring Lapsed Members Back

Posted by Protech Cloud Business Solutions Staff

Fri, Dec 13, 2013

Membership marketing is a complex, multi-level and multi-channel endeavor. Not only do you need to reach new members, but you also have to retain existing members. There is another member group that should not be overlooked: lapsed members. For some nonprofits, they simply stop communicating with lapsed members. This is a mistake.

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Topics: member marketing, nonprofits, communication

Social Media for Social Good

Posted by Protech Cloud Business Solutions Staff

Thu, Nov 28, 2013

Social media is an unquestionably powerful communication tool. Businesses and organizations rely on social media to connect to their audiences and markets. Often, the goal is to promote a product or service. However, social media can be equally effective in inspiring people to take action for social good.

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Topics: social media, communication

Nonprofits and the Government Sequester

Posted by Protech Cloud Business Solutions Staff

Wed, Nov 27, 2013

The two government sequesters this year have garnered quite a bit of (largely negative) attention. In the news, reports about the negative impact of the sequester on local communities were abundant. Yet, at the same time, the nonprofit industry has been comparatively calm about the sequester … even despite the reality of the financial impact.

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Topics: nonprofits, communication

Fundraising with Storytelling and Data

Posted by Protech Cloud Business Solutions Staff

Tue, Nov 26, 2013

Storytelling engages the heart and mind. As such it can be a powerful tool for nonprofits to attract members, donors and volunteers. Yet today’s nonprofits also must communicate facts; the data that conveys a nonprofit’s progress toward a mission. Making it even more complicated, social media has introduced an entirely new challenge to capture supporters’ attention.

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Topics: data, nonprofits, storytelling, communication

Understand the Customer Journey

Posted by Protech Cloud Business Solutions Staff

Thu, Oct 31, 2013

In theory, the sales funnel is simple and linear. Prospects enter at the top, proceed willingly through the sales process and come out happy customers. The reality, though, is vastly different. Prospect and even existing customers leave all the time, and they leave at different points in the process. Focusing on sales as a linear process prohibits you from understanding the ups and downs and, by extension, identifying when and why you lost a customer.

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Topics: loyalty, customers, communication

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