How to Track Email Responses with Microsoft Dynamics 365

Posted by Hamid Echane

Mon, Feb 13, 2017

Associations of all sizes run different campaigns throughout the year – from fundraising to membership drives to event registrations. One thing all campaigns have in common is communications. Email marketing is a cost effective method of communication and, according to Forbes, can give associations the best return on their time investment. In addition, by creating and sending emails through the native Marketing Campaign functionality in Microsoft Dynamics 365, associations can track email responses to determine the effectiveness of their campaigns.

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Topics: associations, marketing, Microsoft Dynamics 365

Creating Smarter Campaigns with Microsoft Dynamics CRM Marketing

Posted by Mary Ann Roberts

Fri, Jan 27, 2017

Throughout the year, associations engage in a number of different campaigns fundraising, membership, event marketing and more. To ensure successes for these campaigns, it’s important to organize and track campaign activities and their effectiveness throughout each campaign. Responses collected during these campaigns can be used to help enrich member data if they are integrated with your association management system (AMS). In addition, integrating campaigns with your AMS means that all campaigns are in one central location encouraging departments throughout the organization to coordinate efforts.

The native Marketing Campaigns functionality in Microsoft Dynamics® CRM gives associations the tools needed to plan, run, track and report on campaigns without custom development, which can save time and money for the organization.
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Topics: Microsoft Dynamics CRM, marketing

Marketing Manager’s Guide: AMS Software Implementation Questions

Posted by Stephen Mangiulli

Tue, Jan 19, 2016

In case you missed it, I have previously gone into detail about why it is important for staff members to express their needs when it comes to association management software (AMS). There is a reason my list of staff members who should be asked for input on which requirements and functions they need in an AMS software keeps growing. It all stems from my many years of experience working with clients who embrace a team environment; I have seen firsthand how significant each individual person and their responsibilities are to the organization. In a team work environment, no two people are going to have the exact same skills, and that is something that needs to be embraced and taken advantage of.

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Topics: AMS, marketing, AMS Software, Implementation and deployment plan

How Association Management Systems Can Help Revive Marketing Efforts

Posted by Ryan Bruffey

Fri, Apr 3, 2015

When it comes to marketing for your association, association management systems (AMS) are frequently underutilized. Besides the obvious, out-of-the-box membership management functions, AMS software equips associations with dynamic assets for amplifying the member experience, as well as uncovering new leads and opportunities.

Automating marketing activities, getting social and refining email outreach are just a few ways that an association’s marketing and communications professionals can extend the capabilities of AMS software, while streamlining efforts to improve communications and engagement with members, as well as potential members.

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Topics: association management, association management software, marketing

International Social Media

Posted by Protech Cloud Business Solutions Staff

Tue, Apr 22, 2014

Having a few Twitter or Facebook followers from another country doesn't mean that your organization has an international social media presence. And if you are seeking to expand your global reach, it isn't a simple matter of translating your Twitter updates into other languages.

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Topics: social media, marketing, communication

Important Skills for Nonprofit Content Marketing

Posted by Protech Cloud Business Solutions Staff

Thu, Apr 10, 2014

Change is a part of any business, including a nonprofit. Whether it is technology or resources or goals, nonprofits must be able to quickly adapt to change. That includes the marketing team. But more than evolving strategies and campaigns, the marketing team must also evolve its skills.

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Topics: nonprofits, marketing

Nonprofit Marketing Basics

Posted by Protech Cloud Business Solutions Staff

Wed, Apr 9, 2014

Marketing a nonprofit organization can be more complex and complicated than marketing a for-profit. Different from businesses that market to their consumers’ wants, nonprofits must market to their supporters’ emotions. Added to this, nonprofits tend to face more budget and monetary challenges, which can limit resources for effective marketing. Fortunately, focusing on and mastering the basics of nonprofit marketing can be one of the most cost-effective approaches.

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Topics: nonprofits, strategy, marketing

Nonprofit Marketing Strategies

Posted by Protech Cloud Business Solutions Staff

Tue, Apr 8, 2014

No matter how great or important your nonprofit’s mission is, if people don’t know about it, success and community impact will be challenging to achieve. Which is why marketing is so important for nonprofits. But it must be a delicate balance of marketing your nonprofit and promoting your cause without being too aggressive.

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Topics: nonprofits, community, marketing

Use Data to Treat Your Constituents Better

Posted by Protech Cloud Business Solutions Staff

Wed, Apr 2, 2014

Does your nonprofit know how to treat your constituents? Before you answer, ask yourself whether you are actively using data to guide your interactions and communications with constituents. If the answer to that question is “no,” then you’ve also answered the first question.

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Topics: data, data management, nonprofits, communications, marketing

Your Nonprofit Needs a Content Strategy

Posted by Protech Cloud Business Solutions Staff

Tue, Apr 1, 2014

If your nonprofit has a website, is your content grabbing visitor’s attention? Does it create audience loyalty? Does it support your mission and brand? If you don’t know the answers to these questions, then your nonprofit needs a content strategy.

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Topics: content, nonprofits, content strategy, marketing

10 Ways to Turn Mistakes into Innovation