Association Recruiting and Retention

Posted by Protech Cloud Business Solutions Staff

Mon, Apr 14, 2014

Every association, regardless of size, resources and industry, are concerned about attracting new members and keeping their existing members. But what are the best strategies for effective recruiting and retention? The list below demonstrates that the best strategies start with the basics.

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Topics: membership, member retention, associations, member recruiting

Finding Leads for Member Recruitment

Posted by Protech Cloud Business Solutions Staff

Tue, Oct 22, 2013

One of the keys to a successful member recruitment campaign is identifying your best prospects for membership. In order to target this audience, you need leads; you need names, contact information and critical demographic information. More and more associations are turning to their online efforts to gather these important leads.

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Topics: membership, association

Recruitment vs. Retention

Posted by Protech Cloud Business Solutions Staff

Thu, Oct 17, 2013

It may be difficult for some associations to decide where the majority of their membership efforts should be invested: recruiting new members or retaining existing ones? Often, recruitment gets the focus (and budget), as leaders and staff are eager to see new member numbers grow. Yet for long-term success, your association must keep the focus on retention.

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Topics: retention, membership, associations

Attracting New Members

Posted by Protech Cloud Business Solutions Staff

Fri, Dec 7, 2012

Whether your association is able to attract a new member quickly or over a long period of time, the strategy for success is the same for both. This strategy combines focusing on building a relationship and understanding the prospects needs.

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Topics: membership, associations

Membership Programs vs. Membership Organizations

Posted by Protech Cloud Business Solutions Staff

Tue, Dec 4, 2012

For most associations, membership has a large voice in the direction of the association. As such, the primary goals of these membership organizations is to serve the personal and/or professional needs of members. At the same time, many associations have membership programs designed to attract new members and retain existing members. But simply having a membership program doesn’t make an association a membership organization.

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Topics: membership, associations

Association Leadership Programs

Posted by Protech Cloud Business Solutions Staff

Mon, Nov 19, 2012

Association leadership programs aim to seek out emerging leaders by engaging younger members early in their careers and placing them in leadership positions within the association. These programs are not only critical for the future success of the association, but can make an association more attractive to other early-career professionals.

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Topics: membership, members, associations, leadership

Keys to Building Membership

Posted by Protech Cloud Business Solutions Staff

Mon, Oct 29, 2012

While almost every association says it is committed to building membership and increasing revenue, many associations struggle to match behavior to intention. The challenge is that successfully building membership requires significant investment of time, money and resources. For many associations, it is easier and less costly to simply maintain the status quo.

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Topics: membership marketing, membership, member retention, management, associations, leadership

Outcome-Based Membership Benefits

Posted by Protech Cloud Business Solutions Staff

Thu, Oct 25, 2012

For over a decade, associations have struggled to retain and attract members. Part of this change can be attributed to younger generations that question the value of associations and membership groups. Another contributing factor is the reality that so much information, including that to help professional growth, is available for free. Associations looking to overcome these challenges must focus on return on investment.

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Topics: membership, associations

Member Engagement for Nonprofits

Posted by Protech Cloud Business Solutions Staff

Mon, Jul 30, 2012

Today's difficult economic times are challenging for all businesses, including membership association and nonprofits. In fact, according to a study by the American Sociological Association, memberships in voluntary organizations are on the decline. Yet despite these statistics, nonprofits can still engage membership without significant financial investment.

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Topics: membership marketing, membership, nonprofits, associations

Association Membership Marketing Trends

Posted by Protech Cloud Business Solutions Staff

Fri, Jul 27, 2012

Associations that aren’t responding to the explosive growth in technology and social media, will struggle to retain and attract members. To step up your association’s game, and boost your membership marketing, consider these popular trends.

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Topics: membership marketing, membership, social media, associations, mobile

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