Nonprofit Volunteer Retention

Posted by Protech Cloud Business Solutions Staff

Thu, Apr 24, 2014

Most, if not all, nonprofits rely on volunteers to achieve their missions. Consider the Girls Scouts of Northern California (GSNorCal), which depends on 30,000 volunteers to lead troops and support a wide range of other goals. Keeping these volunteers each year is critical for GSNorCal ongoing success. Which is why the organization partnered with TCC Group to determine what are the predictors for volunteer retention.

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Topics: retention, nonprofits, volunteers

Nonprofit Innovation

Posted by Protech Cloud Business Solutions Staff

Wed, Apr 23, 2014

The nonprofit sector often focuses on innovation in the context of new organizations and entrepreneurship. But this focus is skewed. Nonprofits should also be exploring innovation in the context of established legacy organizations. These organizations are just as relevant and they offer the benefit of being established. Innovation and reinvention at a large institution can have great impact than that same investment in a new, unestablished organization.

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Topics: nonprofits, innovation

Nonprofit Job Myths

Posted by Protech Cloud Business Solutions Staff

Mon, Apr 21, 2014

There are many myths about the nonprofit sector, particularly about nonprofit jobs. Some people believe that people who work for nonprofits work less than their counterparts in the for-profit world. Others think that nonprofit jobs don't pay well, or that the jobs are just for “do gooders.” The reality is that nonprofits and the jobs within them are as diverse and challenging as jobs in for-profit businesses.

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Topics: nonprofits

Special Events for Nonprofit Fundraising

Posted by Protech Cloud Business Solutions Staff

Fri, Apr 18, 2014

If your nonprofit isn’t using special events to support your fundraising efforts, you could be missing an important opportunity. These special events come in all forms, from dinners to auctions to concerts to walkathons, and can be an effective way to not only attract funds, but attract supporters.

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Topics: event planning, nonprofits, fundraising

Nonprofit Leaders of Tomorrow

Posted by Protech Cloud Business Solutions Staff

Thu, Apr 17, 2014

Just like their for-profit counterparts, nonprofits need effective leadership to thrive in today’s economy. Finding leadership, though, is a challenge because today’s best leaders must demonstrate a wide range of skills, characteristics and behaviors.

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Topics: leaders, nonprofits

Finding Funders

Posted by Protech Cloud Business Solutions Staff

Tue, Apr 15, 2014

Funding is a primary concern for every nonprofit. Beyond traditional fundraising campaigns, what else should your nonprofit consider? The following nonprofit professionals offer suggestions on what has helped them.

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Topics: nonprofits, associations, fundraising

Sharing Your Nonprofit Story

Posted by Protech Cloud Business Solutions Staff

Fri, Apr 11, 2014

One of the most important fundamentals of a successful nonprofit is storytelling. Your stories must be compelling, engaging and effectively shared. This core strategy can help ensure that your stories reach the right people and convey the right messages.

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Topics: nonprofits, storytelling, communication

Important Skills for Nonprofit Content Marketing

Posted by Protech Cloud Business Solutions Staff

Thu, Apr 10, 2014

Change is a part of any business, including a nonprofit. Whether it is technology or resources or goals, nonprofits must be able to quickly adapt to change. That includes the marketing team. But more than evolving strategies and campaigns, the marketing team must also evolve its skills.

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Topics: nonprofits, marketing

Nonprofit Marketing Basics

Posted by Protech Cloud Business Solutions Staff

Wed, Apr 9, 2014

Marketing a nonprofit organization can be more complex and complicated than marketing a for-profit. Different from businesses that market to their consumers’ wants, nonprofits must market to their supporters’ emotions. Added to this, nonprofits tend to face more budget and monetary challenges, which can limit resources for effective marketing. Fortunately, focusing on and mastering the basics of nonprofit marketing can be one of the most cost-effective approaches.

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Topics: nonprofits, strategy, marketing

Nonprofit Marketing Strategies

Posted by Protech Cloud Business Solutions Staff

Tue, Apr 8, 2014

No matter how great or important your nonprofit’s mission is, if people don’t know about it, success and community impact will be challenging to achieve. Which is why marketing is so important for nonprofits. But it must be a delicate balance of marketing your nonprofit and promoting your cause without being too aggressive.

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Topics: nonprofits, community, marketing

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