International Social Media

Posted by Protech Cloud Business Solutions Staff

Tue, Apr 22, 2014

Having a few Twitter or Facebook followers from another country doesn't mean that your organization has an international social media presence. And if you are seeking to expand your global reach, it isn't a simple matter of translating your Twitter updates into other languages.

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Topics: social media, marketing, communication

Use Social Media to Your Advantage

Posted by Protech Cloud Business Solutions Staff

Tue, Mar 25, 2014

Associations have historically controlled their own information and news. The advent of social media has changed this. According to CNN, 75% of people get their news from social media, including information about associations. This shift, though, doesn't have to mean bad news for associations. It does mean associations need to be more proactive of how they use social media.

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Topics: social media, associations, communication

Social Media Don'ts

Posted by Protech Cloud Business Solutions Staff

Mon, Mar 10, 2014

Though many companies and nonprofits have embraced social media, these same organizations struggle touse social media effectively. From the top, leaders don’t know how to evaluate success with social media. To the middle, where managers don’t know the “right” content to share and where. To the foundation, where staff are eager to participate but lack the guidance to engage on social media meaningfully.

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Topics: social media, strategy

Facebook Strategy for Nonprofits

Posted by Protech Cloud Business Solutions Staff

Fri, Feb 14, 2014

With the increasing popularity of social media, many nonprofits are adding social media properties to their marketing strategies. But what works on your nonprofit website may not work on Twitter. And what works on Twitter or Pinterest may not work on Facebook. Each network requires a unique strategy. Consider these tips to make the most of your nonprofit’s Facebook presence.

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Topics: Facebook, nonprofits, social media, strategy

Visual Content Is Changing Online Marketing

Posted by Protech Cloud Business Solutions Staff

Tue, Feb 4, 2014

Digital marketing experts agree that 2014 will see visual content dominating the marketplace, replacing fact-and text-heavy articles for communication, branding and connection. Supporting these predictions are statistics proving that consumers are relying on strong visual content to help them wade through information overload.

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Topics: online marketing, social media, marketing, digital media

Google+ for Nonprofits

Posted by Protech Cloud Business Solutions Staff

Tue, Jan 7, 2014

Google+ is one of today’s major social networks for sharing and distributing content, as well as for connecting with friends and family. Like all social media, businesses also use Google+ to connect with their audiences and build their brands. But not all businesses are the same, which is why Google+ created its Google+ Nonprofit Guide to help nonprofits make the most of the social platform.

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Topics: nonprofits, social media

Boost Your Marketing with Video

Posted by Protech Cloud Business Solutions Staff

Tue, Dec 31, 2013

Video has become a tremendously popular form of digital media. In large part, this popularity has sprung from the Internet. Sites like YouTube allow for the free distribution of video, while social media networks make it easy for viewers to share video. If you are a marketer, short-form, online video should be on your radar.

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Topics: social media

Nonprofits Memes

Posted by Protech Cloud Business Solutions Staff

Thu, Dec 19, 2013

Internet memes are ideas, styles and action that spread virally, as people imitate and share the memes across social media. Think Grumpycat, Ryan Gosling and talking babies. While fun, memes are also powerful in terms of distributing a message. Today's nonprofits are beginning to capitalize on the meme trend as a way to better connect on social media, while spreading their important messages.

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Topics: nonprofits, social media, communication

Nonprofit Blogging

Posted by Protech Cloud Business Solutions Staff

Tue, Dec 10, 2013

Many nonprofits recognize the importance of being active on social media. Unfortunately, not all of these nonprofits understand the importance of sharing quality content on social media. Fresh, engaging content should be something that all nonprofits generate then share. Blogging is an excellent medium for this, as it not only provides a source of the content but, when shared on social media, directs users to your own nonprofit website.

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Topics: nonprofits, social media, content strategy

Social Media for Social Good

Posted by Protech Cloud Business Solutions Staff

Thu, Nov 28, 2013

Social media is an unquestionably powerful communication tool. Businesses and organizations rely on social media to connect to their audiences and markets. Often, the goal is to promote a product or service. However, social media can be equally effective in inspiring people to take action for social good.

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Topics: social media, communication

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